Privacy Policy

Where you have asked to receive marketing communications from us, we may send you information about our products, newsletters, promotions, offers, or other information that we think might be of interest to you. We use personal information to send you marketing communications. We will engage in these communications either because we have a legitimate interest or with your consent.

If you decide to opt out from marketing messages, you may opt out by clicking [email list opt out]. We will seek to comply with your request(s) as soon as reasonably practicable. Please note that if you opt out of receiving marketing communications from us, we may still send you important administrative messages, from which you cannot opt out.

We use the personal information we hold about you to accomplish our business purposes, including:

• To conduct data analysis, for example, to improve the efficiency of our services
• To conduct audits, to verify that our internal processes function as intended and are compliant with legal, regulatory, or contractual requirements
• To monitor for fraud and security purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft
• To develop new products and services
• To consider ways for enhancing, improving, or modifying our current products and services
• To identify usage trends, for example, understanding which parts of our services are of most interest to users
• To determine the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users
• For operating and expanding our business activities, for example, understanding which parts of our services are of most interest to our users, so we can focus our energies on meeting our users’ interests

We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or because we have a legitimate interest:

• Personalizing our services. We may analyze personal information collected for business reporting and providing personalized services, including: (i) to analyze or predict our users’ preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our services; (ii) to better understand you, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests; and (iii) to better understand your preferences so that we can deliver content via our services that we believe will be relevant and interesting to you. We will provide personalized services either with your consent or because we have a legitimate interest.
• Security. We may use information collected from monitoring our websites, online services, and emails to protect you, our employees, and our partners. This information may be passed to the police or to other appropriate authorities. We will engage in these activities to comply with a legal obligation or because we have a legitimate interest.

• On message boards, chat, profile pages, blogs, and other services to which you are able to post information and content (including, without limitation, our social media pages). Please note that any information you post or disclose through these services will become public and may be available to other users and the general public.
• Through your social sharing activity. When you connect to the services with your social media account, you will share information with your friends associated with your social media account, with other users, and with your social media account provider. By doing so, you authorize us to facilitate this sharing of information, and you understand that the use of shared information will be governed by the social media provider’s Privacy Policy.

We have a legitimate interest in disclosing or transferring your personal information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings). Such third parties may include, for example, an acquiring entity and its advisers.

We may also disclose personal information to comply with legal obligations (such as paying taxes); to respond to requests from government or other public authorities; to protect the rights, privacy, safety, or property of BloomShift, you, or others; and to permit us to pursue available remedies or limit the damages that we may sustain. These legal obligations and government requests can include laws and authorities outside your country of residence.

• Server log files. We use W3C compliant extended log files when recording activity on our web servers, including, for example, the IP address (a number automatically assigned to the computer that you are using by your internet service provider), device identifier, time and date of request, page requested, user agent, referrer, and cookie values sent or received. The server log files are collected and analyzed to provide information about user activity in the aggregate and identify potential errors or problems with website performance. Collecting IP addresses is standard practice on the internet and is done automatically by many websites. W3C is an international consortium that develops web standards and guidelines. Further information is available at www.w3c.org.
• Environmental variables. We and our service providers may also collect certain environmental variables, such as your computer type (Windows or Macintosh), screen resolution, OS version, device manufacturer and model, internet browser, and internet browser version. These environmental variables are collected by most browsers and can be used to optimize your experience on the website.
• Pixel tags and other similar technologies. We and our service providers may also use so-called “pixel tags,” “web beacons,” “clear GIFs,” or similar means (collectively, “Pixel Tags”) in connection with some website pages and HTML-formatted email messages to, among other things, compile aggregate statistics about website usage and response rates. A Pixel Tag is an electronic image, often a single pixel (1×1) that is ordinarily not visible to website visitors and may be associated with cookies on the visitors’ hard drives. When used in HTML-formatted email messages, Pixel Tags can tell the sender whether and when the email has been opened.
• Content you access and interact with. This is done through BloomShift websites and through cross-website tracking. We use cookies and other technologies to collect information about your device browser and operating system, IP address, links you click, and pages you open, which we then use to tailor marketing messages. We will provide personalized services either with your consent or because we have a legitimate interest.
• Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of our services and report on activities and trends. Google Analytics may also collect information regarding the use of other websites, apps, and online resources. You can learn about Google’s practices and opt out of them by downloading the Google Analytics opt-out browser add-on.
• Physical location. We may collect the physical location of your device if you use a location-based service. Before this information is collected, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you do, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.
• Do not track signals. We do not currently respond to browser do-not-track signals.

We retain personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. The criteria used to determine our retention periods for payment card information and age-verification information include:

• The length of time we have an ongoing relationship with you and provide the services to you (for example, for as long as you have an account with us or keep using the services)
• Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them)
• Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations)